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2020谷歌GDG開發者大會上海站devFest活動主視覺設計

2020 Google GDG devFest (Shanghai)

Key Visual Design

My Design Contribution(2020 OCT.- 2020 Nov.)

  • 横幅动画 KV Banner Animation

  • DevFest海报 KV DevFest Posters

  • 演讲嘉宾海报(个人)Guest Speakers' Poster (individual)

  • 演讲嘉宾海报(主题)Guest Speakers' Poster (Theme)

  • 手册 KV Manual

  • 海报 KV Posters

  • WTM/Android研讨会海报WTM / Android Workshops Posters

項目說明Overview

我担任2020谷歌GDG devFest上海站的主视觉设计师,制定了视觉设计规范。

设计的活动内容包括在线预热各个阶段的宣传以及与观众进行线下互动的素材:

I worked as the key visual designer for 2020 Google GDG devfest Shanghai station and formulated the visual design guidelines.

The designed activity content includes publicity at each stage of online preheating and materials for offline interaction with the audience:

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在线设计

Online Design Material:

 

  • 横幅动画 Banner Animation

  • DevFest海报 DevFest Posters

  • 演讲嘉宾海报(个人)Guest Speakers' Poster (individual)

  • 演讲嘉宾海报(主题)Guest Speakers' Poster (Theme)

现场设计 On-Site Design Material:

 

  • 手册 Manual

  • 海报 Posters

  • WTM/Android研讨会海报WTM / Android Workshops Posters

設計流程

Design Process

1

解決方案

Design Solutions

2

視覺設計規範

Visual Design

Guideline

3

視覺設計

Visual Design

4

11/22活動現場​11/22 DevFest  Onsite Gallery

​解決方案

Design Solution

關鍵字腦力風暴

Keywords BrainStorm

Tech

​解決方案

Design Solutions

關鍵字腦力風暴

Keywords BrainStorm

Buildling

Word

City

Tech

Coding

Programming

Night

Landmark

Dot

Windows

Flat

Tower

Shanghai

Line

Animation

Star

設計元素

Design Elements

X

GDG devFest官方設計元素

GDG devFest officialDesign Elements

X

使用真實程式碼為設計元素

Use Real Code as the design Elements

絢爛的色彩 - 夜上海

Colorful Color -  Nights in Shanghai

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設計理念:

將GDG官方設計準則中的格點,透過視覺及動畫設計形式轉換為上海夜空中的星星。

人們透過創意編程的火花讓整個上海之夜的活動絢爛驚奇。

Design concept:

I turned the grid points in GDG's official design criteria are into stars in the sky of Shanghai nights through visual and animation design.

Through the spark of creative programming, people make the activities of the whole Shanghai night gorgeous and amazing.

Coding elements:

"#" . "*" .  "//" . "string"...

void main{}

void GDG (){

happy++;

fun ++;

smart++;

}

2020上海GDG_朋友圈海報_藍.gif

視覺設計規範

Visual Design Guideline

2020 GDG上海店铺海报设计规范:

 

使用颜色(请参考长图内色值):

桃红/黄色/蓝色/亮绿/深蓝/底色蓝/紫色/白色/黑色

 

白底大方块-重点强调区域

大小不拘,但若有需要同时三个堆叠

 

背景图片:

使用提供的蓝底白点和白底蓝点两种

 

若需要在设计中使用照片:

1.须将图片剪裁置于矩/正圆形内

2.图片建议最后调整曲线使”更明亮”,”稍微偏蓝”效果会比较好

 

装饰元素(所绘制的形状需要有笔画”蓝框框”)

可参考使用以下几种元素:

1.矩/正圆形/由圆角矩形形成的长条

2.程式码片段

3.符号元素

4.若需要自行绘制图案(例如画个房子),请用“白底蓝框”的矩/圆形元素绘制线框,再斟酌填入色块点缀

 

字体

1.阿里巴巴普惠体系列皆可用(若无此字体可至https://ps.gaoding.com/#/,有内建字体)

2.标题字需要有白框或蓝框

 

需要加上GDG的logo在右上角,若为蓝色底需用反白logo,若为白色底可用原本彩色logo

 

若没有photoshop打开psd,可以使用线上ps打开编辑存储:

https://ps.gaoding.com/#/

2020 GDG Shanghai shop poster design guideline:


color (please refer to the color value in the long picture)
Pink / yellow / Blue / bright green / dark blue / background blue / Purple / White / Black

Large square on white background - emphasis area
Any size, three stacks at the same time


Background image:
Use the white dot on a blue background and blue dot on the white background

If you need to use photos in the design:
1. The picture must be clipped in a rectangle/circle
2. Pictures suggest that the final adjustment curve will be "brighter" and "slightly blue" will be better.


decorative elements (the shape to be drawn needs to have a stroke "blue box")

The following elements can be referenced:

1. Moment / regular circle/strip formed by a rounded rectangle
2. Code fragment
3. Symbol elements
4. If you need to draw your own pattern (such as drawing a house), please use the rectangle/circle elements of "white background and blue frame" to draw the wireframe, and then fill in the color block to decorate


Font
1. Alibaba's Font series are available (if there is no such font, please visit https://ps.gaoding.com/#/ , with built-in Font)

2. The title should be white or blue

 

 

The logo with GDG is in the upper right corner. If it's in a blue background, it needs a white logo. If it's in a white background, it can use the original color logo


If you don't have Photoshop to open PSD, you can use online PS to open edit storage:
https://ps.gaoding.com/#/

為不同主題的活動風格海報設計

Poster design for different theme activities

2020 Google devFest Shanghai

Key Visual Design

2020 Google devFest Shanghai

Google Style

2020 Google devFest Shanghai

Flutter 之夜

2020 Google devFest Shanghai

WTM workshop Style

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​活動視覺設計 (線上)

Visual Design (Online)

Video Template Design

Guest Speakers' Video

Video Template Design for GDG Shanghai

had been applied in Wechat Video

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演講嘉賓宣傳海報設計

Poster Design for Guest Speakers

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​活動視覺設計 (活動現場)

Visual Design (Onsite)

活動手冊設計

Manuel Design

Softcover Book Mock-Up (Free) by MassDre

攤位背板設計

Stands' background

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谷歌logo板及簽名背板設計

Google logo boards and signature background board Design

谷歌logo牌與簽名背板設計.jpg

11/22活動現場

11/22 DevFest  Onsite Gallery